Thoughts & Perspectives
The Blog
On marketing, motherhood, agency life, and everything that happens at the intersection of ambition and real life.
Returning to Work After Maternity Leave: What No One Tells You
The conversation around maternity leave usually ends at the birth announcement. But the return — the recalibration of identity, schedule, ambition, and guilt — ...
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The Truth About Social Media Strategy in 2025
Everyone has a social media strategy. Very few people have a social media strategy that actually works. After years managing accounts for global agencies, famil...
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Five Things Agency Life Taught Me That No MBA Could
I have an MBA. I also spent years inside a global agency network. The classroom gave me frameworks; the agency gave me scar tissue. Both were necessary. Here ar...
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Why the Best Marketers Think Like Salespeople
My time as a regional sales manager for Pescanova changed how I think about marketing forever. When you're responsible for a number — not a campaign, not a metr...
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