Built a bilingual podcast on motherhood, identity, and real talk from the ground up — handling everything from concept and production to brand partnerships and audience growth.

—Managed full podcast operations: scheduling, guest coordination, content execution, and post-production workflow
—Created and presented strategic pitch decks that secured brand partnerships and sponsorship opportunities
—Built and maintained an engaged bilingual audience through consistent storytelling and community engagement
—Developed cross-platform marketing strategies to grow brand visibility on Instagram, Spotify, and YouTube
—Oversaw all communications, editorial calendar, and episode release strategy

Podcast ProductionBrand PartnershipsContent StrategyAudience GrowthBilingual Communication

Co-Creator & Producer at Qué Mamá Podcast

2018 – 2023 · Operations & Marketing

Marketing Manager

WASFO (Family Business) · Miami, FL

Led marketing, CRM, and operational strategy for a family-owned commercial laundry services business — wearing every hat from brand builder to payroll administrator.

—Managed CRM, client communications, and operational workflows for residential and commercial clients
—Implemented systems that improved customer retention and satisfaction across service lines
—Oversaw administrative processes including payroll, scheduling, and reporting
—Developed localized content and engagement strategies that increased repeat business
—Handled scheduling, follow-ups, and service coordination across multiple client accounts

CRM ManagementOperationsClient RetentionProcess OptimizationPayroll & Admin

WASFO (Family Business)

2018 – 2021 · Agency · Full-Time

Social Media Strategist

M8 Dentsu · Miami, FL

Drove organic social media strategy and content creation for multiple client brands within one of the world's largest marketing agency networks.

—Managed content calendars, client communications, and campaign execution across multiple brand accounts
—Coordinated across creative, account, and media teams to deliver projects on time and on brief
—Developed systems and workflows to streamline operations and improve cross-team collaboration
—Led organic content creation for social media channels including Instagram, Facebook, and Twitter
—Coordinated influencer content and event coverage through social media channels

Social Media StrategyContent CreationCampaign ManagementInfluencer CoordinationAgency Operations

M8 Dentsu

2017 – 2018 · Sales & Marketing · B2B

Southeast Regional Manager

Pescanova USA · Miami, FL

Managed B2B client relationships and new business development across the Southeast U.S. and Caribbean for an international seafood brand.

—Developed new key accounts in the seafood industry across the Southeast U.S. and Caribbean markets
—Negotiated brand placements and handled strategic communications with distributors and retail buyers
—Managed inventory and restocking logistics in coordination with origin harvest schedules
—Represented Pescanova USA at the annual Food and Wine Halperns Show in Atlanta, GA
—Responsible for meeting monthly sales budget and managing shipping and logistics timelines

B2B SalesAccount ManagementNegotiationLogisticsMarket Development

Southeast Regional Manager at Pescanova USA

2016 · Internship

Marketing Intern

PriorityONE Credit Union of Florida · Sunrise, FL

Developed a full marketing strategy to attract millennial customers to branch locations, based on original market research.

—Conducted market research to understand current and new target market segments and competitive landscape
—Developed a marketing plan to attract Generation Y individuals and increase brand awareness
—Partnered with internal departments to align marketing strategy with key organizational objectives
—Coordinated timelines and agendas for the execution of marketing initiatives

Market ResearchMarketing StrategyBrand AwarenessCross-Department Collaboration

PriorityONE Credit Union of Florida

2011 – 2014 · Marketing · Manufacturing

Industrial Marketing Strategist

3M Manufacturing · Caracas, Venezuela

Developed marketing strategies and product catalogs for 3M's automotive and abrasive product lines in the Venezuelan market.

—Created and adapted a product catalog for the Venezuelan automotive market based on U.S. standards
—Launched an electric auto-polishing machine in the Venezuelan market through in-depth research and competitive analysis
—Crafted marketing and advertising plans for different product lines to gain brand awareness
—Collaborated directly with key clients and distributors to assess market opportunities
—Supported regional marketing initiatives through research and timely project coordination

Product MarketingMarket ResearchCompetitive AnalysisCatalog DevelopmentDistributor Relations

3M Manufacturing

2023 – Present · Real Estate · Active License

Licensed Real Estate Agent

Weichert Capella & Independent · Weston, FL

Active licensed realtor providing marketing-driven property strategy, bilingual client support, and property management for South Florida clients.

—Managed personal property operations including tenant communication, coordination, and maintenance oversight
—Developed systems to track payments, communications, and property needs efficiently
—Assisted with marketing and digital promotion of properties across platforms
—Oversaw rental processes including inquiries, follow-ups, and tenant experience management
—Provided bilingual (English/Spanish) client communication and support

MLS ListingsProperty MarketingCRM ManagementBilingual Client ServiceTransaction Coordination

Licensed Real Estate Agent at Weichert Capella & Independent

Education

Academic
foundation.

2016

MBA in Marketing

Nova Southeastern University

Fort Lauderdale, FL

2013

BA in Mass Communication & Marketing

Universidad Monteávila

Caracas, Venezuela

Experience

Co-Creator & Producer