What I'm Building

Initiatives &
Ventures

Beyond the job title — the projects I've built from scratch, the communities I've grown, and the ideas I keep coming back to.

Podcast · 2022 – Present

Qué Mamá
El Podcast

Qué Mamá started as a conversation between two friends who couldn't find a podcast that spoke to them — bilingual, honest, and unafraid to mix humor with depth. So we built it ourselves.

The show covers motherhood, identity, relationships, career, and everything in between — in both English and Spanish, for the Latina moms who live in both worlds at once.

Behind the microphone, I manage the full production: guest coordination, editorial calendar, brand partnerships, pitch decks, and cross-platform distribution. Qué Mamá is not just a podcast — it's a brand, a community, and a proof of concept that you can build something meaningful while raising a family.

What I Built

  • Full podcast production workflow from concept to distribution
  • Brand identity, visual assets, and editorial voice
  • Sponsorship pitch decks that secured paid brand partnerships
  • Bilingual audience growth strategy across Spotify, Instagram & YouTube
  • Guest coordination and interview planning system
Qué Mamá Podcast — Dariana and co-host
Recording the Qué Mamá Podcast
Dariana interviewing a guest on Qué Mamá
Dariana Cardelino — The Sharing Mom

Community Brand · Active

The
Sharing Mom

The Sharing Mom is a content platform and community for modern mothers who are figuring it out in real time — balancing ambition, family, identity, and the occasional existential crisis over a cup of coffee.

It started as a personal Instagram account and evolved into a brand with a distinct voice: honest, warm, a little funny, and deeply practical. I share resources, reflections, and real conversations about what it means to be a mom who also has goals.

The Sharing Mom is also the bridge between my professional work and my personal story — proof that the two don't have to be separate.

Real Estate · Active License

Real Estate
Practice

I came to real estate the same way I come to everything: with a marketing mindset and a systems brain. As a licensed realtor in South Florida, I bring a distinct edge — I know how to position a property, communicate its value, and reach the right buyer.

I also manage my own rental property, which means I understand the full lifecycle of a real estate investment — not just the transaction, but the ongoing relationship between owner, tenant, and asset.

My bilingual (English/Spanish) communication is a genuine asset in South Florida's diverse market — I can serve clients and negotiate deals in both languages with equal fluency and cultural sensitivity.

License

Active · FL

Market

South Florida

Specialty

Marketing-Led Sales

Languages

English & Spanish

Dariana Cardelino — Real Estate Agent

Work With Me

How I can
help you.

Marketing Strategy

Brand positioning, go-to-market planning, and campaign strategy for businesses that want to grow with intention.

Content & Podcast Production

From concept to distribution — editorial planning, guest coordination, and cross-platform content strategy.

Social Media & Brand Building

Organic growth strategy, content calendars, and community engagement for brands that want to build real audiences.

Operations & Project Coordination

Systems, workflows, and CRM optimization for teams that need structure without losing agility.

Real Estate Advisory

Marketing-driven property strategy and bilingual client support for buyers, sellers, and investors in South Florida.

Fractional Marketing Lead

Short-term strategic hire for companies that need senior marketing thinking without a full-time commitment.